Live Streaming – The Next Frontier of Internet TV
Last year, OTT services began taking bites out of traditional pay and linear TV revenues. As a result, the entertainment industry quickly learnt that on-demand, time-shifted anytime, anywhere viewing is the new norm for most TV programming, especially serialized shows.
In the meantime, demand for LIVE entertainment events, sports and news has never been greater. It is still the last bastion of linear TV.
Our new report, Live Streaming – The Next Frontier of Internet TV, is about the effect of OTT viewing on live sports, news and entertainment.
Modern consumer viewing behavior has come to be associated with watching OTT video across ever-growing TV screens and connected devices over many platforms.
It means OTT services are forcing traditional & pay TV players to compete across these viewing devices and platforms. This in turn means live video services are being forced to migrate to online distribution models.
The land-grab for control over live streaming services is therefore the next major frontier for online video in 2016.
Live Streaming – The Next Frontier of Internet TV is a compact and incisive survey (43 pages) of the business opportunities and threats presented by the flourishing, yet precarious, live streaming video sector.
Pulling together a wealth of recent research and analysis it expands on the following trends:
- TV Networks and content owners that are looking for large audiences off the TV set to support advertising businesses.
- Smart TVs that are proliferating and which make live streaming video so accessible on large household screens.
- OTT services that are now competing directly with traditional TV services; making live sports, news or entertainment the next area for OTT players with which to challenge traditional TV service providers.
- Competition forcing pay TV and traditional TV players into migrating their services to online distribution models.
- New forms of live entertainment that are emerging, especially in the form of social video, live streaming gaming web channels such as Twitch, YouTube and others;
- Live selfie apps like Meerkat, Periscope and Snapchat that are starting to gain significant traction among consumers.
- New content delivered in UHD 4K resolution, meaning that traditional TV broadcasters and service providers must utilize broadband for live events. All 4K content will be streamed, initially.
Some extracts of the report are available here
Who should read Live Streaming – The Next Frontier of Internet TV?
Decision makers and influencers in Pay-TV companies including Cable, Satellite and Telcos, Movie and TV Studios, TV networks, TV and Device Manufacturers, DRM specialists, Handset Makers, Sellers of Advertising Insertion Systems, Makers of Set-Top Boxes, Home Networking Gear, Infrastructure that delivers video to the home, Local TV Stations, Financial Analysts and Industry Consultants.
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Live Streaming – The Next Frontier of Internet TV Report
Table of Contents
Live Streaming Video Content Is the Next Frontier in 2016
SERVICE PROVIDERS MIGRATE LIVE PAY TV TO OTT
Live Streams Will Help Pay TV ‘Put the Genie Back in the Bottle’
Pay TV Providers Now Offering Live Streaming Services
Sling TV’s Streaming Channel Line-Up
PlayStation Vue’s Channel Line-Up
AT&T Lays Groundwork for Streaming TV Product
Charter & TWC Experiment with Live Streaming TV
Comcast’s Internet TV Entry
Over-the-Air Network and Local Station Content are Obstacles
Live Streaming Services Gain Popularity in Europe
TV Networks Offer Live Streams in TV Everywhere Apps
TV Everywhere Services that Offer Live Streams of Linear Channels
Broadcasters Must Stream Online or Risk Extinction
Enabling Technologies: Dyle, TabletTV and Others
OTT SERVICES EXPAND LIVE STREAMING OFERINGS
Web Video Platforms Turn to Live Content
5 of the Top 10 OTT Services Offer Live Streaming
Verizon’s Go90 Will Incorporate Live Events with Web Video
Yahoo Invests in Live Series, Concerts and Games
AOL to Launch 24/7 Internet TV Channel for Huffington Post
FilmOn Offers Web Network of Live Streaming Channels
FreeCast’s Rabbit TV Offers Live Web Channels
Social Video Platforms that Live Stream
Periscope and Meerkat Birth New Selfie-Streaming World
Facebook Has Just Begun Its Live Streaming Experiment
Meet Streamup, the Latest Live Streaming Selfie App
Snapchat: Almost Live Video Covering Live Events
User-Generated Live Gaming Broadcasts
Twitch Is the Largest Live Streaming Network on the Web
YouTube Expands Its Live Stream Function
CASE STUDY: SPORTS
Sports Content Is Moving to Internet TVFaster than Anyone Anticipated
2016 Will Be the Year Live Sports Go OTT
Yahoo, Google, Amazon Will Soon Be Vying for Sports Rights
NFL Moves Pay TV Gems Online
CBS Offers 7 NFL Games Live and Over the Top
MLB and MLBAM
MLBAM Has Become a Rights Holder
NBA Offers Live Games a La Carte and Online
Ballmer Considers Taking Clippers over the Top
More Sports Leagues Embracing Live Streaming Distribution
CASE STUDY: LIVE NEWS
The News Will Be Live Streamed
Millennials Get News from the Web and from Smartphones
TV News Moves Online
Social Video Platforms Are the Future for Broadcasters and Publishers
Service Providers Will Turn to Live Streaming Platforms and Technology
Nomads CEO Gives Insight to Streaming Stutters and Stops
CDN Architectures for High Demand and Long Tail Content
Broadcasters Look to Internet TV and IP-Based Services
The Home Network Will Gain Importance to Viewers and Service Providers Alike in 2016